Real Estate Analysis and Commentary in Victorville

August 1st, 2025 1:28 PM

August 1, 2025 - Structure of Old Town Village
The Old Town Village district consists of 84.29 acres with the following boundaries:
- North : D Street. 
- South: Forrest Avenue.
- East: Eleventh Street.    West: First Street. 

The existing entry points into the village are:
- D Street (links I-15 to the Village and Route 66 west of I-15). 
- 7th Street (Route 66 running north to south through the district)
- Hesperia Road (at the eastern end of the district). 

Properties that may be leveraged to attract Route 66 visitors are:
1. Route 66 - This is Seventh Street running north to south through the district. An entry arch is located at the junction of D and Seventh Street. 
2. Route 66 Museum - The former Red Rooster Cafe with exhibits of Route 66 and the history of Victorville. Manned by volunteers with free admission. 
3. Lane's Crossing Park - A new addition (2024). This is a fenced open air park with audio visual facilities, fire pit and a caboose. 
4. The High Desert Performing Center - The former USO center, offering live theater performances, musical events, art exhibitions and are classes. 
5. Fire Museum - Opened limited hours, this is an old fire station with historical fire fighting equipment. 
6. Greenspot Motel - Built in 1932 as a motor court motel, this facility offers themed lodging in the district. 
7. Veteran Memorial - Dedicated in 1996, this is an open air courtyard with seating and a memorial to veterans from Victorville. Acts as the central point in the Veteran Day Celebration. 

Historical properties in the district that may be viewed on a walking tour include:
1. The Turner House - a residence built in the late 1880s. 
2. The Old School - Built in the 1920's. 
4. St Joan of Arc Catholic Church - An older church that is central to Old Town. 

Restaurant/Bars found in the district are:
1. Guadalajara Meat Market - Mexican cuisine with indoor dining. 
2.  Valparaiso Mexican Restaurant - A walk-up fast food restaurant.
3. AJ's Bar.  

Specialty Retail include:
1. Wild Goose Vintage & Thrift - Offers vintage clothing and antiques. 
2.Santa Fe Trading Company - Specialty home goods. Additionally there are periodic  live music and art exhibitions. 
3. Sweet Treasures - A specialty skin care store. 
4. Barrel House - A historic building adjacent to the Route 66 Museum that is currently a liquor store and market. 

Currently the following events draw visitor and residents:
1. Christmas Parade along Seventh Street. 
2. HD Market Night - Located in a vacant lot on Seventh Street. 
3. Veteran Day Celebration - Centered at Veteran Memorial. 

Currently, the district has limited tourists outlets and will need significant improvement. The city does recognize that the Route 66 Centennial is a significant event that may result in placing the city as a tourist destination for Route 66 domestic and international visitors and is actively attempting to attract new businesses to the district. 

City Infrastructure and Improvement projects are:
1. Sidewalk repair and improving pedestrian/biking improvements. 
2. A program offering up to $50,000 financial assistance to help buildings meet code standards, ADA compliance and facade improvement (to enhance a Route 66 theme). 
3. Waiving of development impact fees for new businesses in the district. 

Future proposed projects include: 
1. Narrowing of Seventh Street to 2 lanes with on street parking. 
2 A roundabout at Seventh Street and Forrest Avenue (by the Veteran Memorial). 
3. Improving and enhancing the City parking lot at 7th and B Street along with the parking lot at 8th and C Street. 

Funding sources for these projects include:
1. Community Revitalization Investment Agency (CRIA) - increment in value from property tax within the district. 
2. Community Development Block Grants. 
3. General Fund. 

A potential future funding source would come from the formation of Business Improvement District (BID). 

In summary, this district has relatively limited tourist appeal with a significant percentage of vacant land and vacant commercial buildings in need of repair and updating. The city is facing a short time frame (to capitalize on the Route 66 centennial) but is actively attempting to draw retail centers that are needed to draw and keep visitors.
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In the next post I will review land uses by category and percentages that currently exist in the district.